Why does the UFC Discriminate against Minority Fighters like Anderson Silva Rampage Jackson, etc?

by MasterBlaster on January 19, 2010

I have been watching the UFC for years. It has some great fighters. However, I notice that the UFC is partial to the caucasion fighters compared to the minority fighters. If you look at the history the ufc has had poster boys of Chuck Lidell, Rich Franklin, Forrest Griffin, and Matt Hughes, and now Broch Lesner (who has not even been proven yet) You find them doing specials on them, having special induction services, pumping their fights up on the ufc highlight reels and lots of airplay. And even doing selective interviews with them. Now on the other hand you have Anderson Silva (Undefeated Champion Best Fighter in the world Bar Non) and he has not even interviewed, or on the ultimate fighter. Rashad Evans. Went undefeated and became Champion. Now Forrest Griffin became champion, but Forrest got knocked out along the way, now who do you think would get more publicity? Forrest or undefeated Rashad Evans.
Rampage Jackson, the same story. Was Champion, bue even though he was champion you still had Chuck Lidell getting more airtime with his fights. The same thing with Rich Franklin you see him doing interviews, getting promoted on television, and he’s been knocked out numerous times. I just think that The UFC has alot of Racial Undertones with their fighters. Even Josh Koscheck doesnt get airtime and promotions like Chris Leben, Bisping, etc. Bisping is the biggest overrated fighter in the UFC, and he’s another one of their poster boys.
It’s really a big turn off, and i’m losing respect for the UFC.

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{ 17 comments… read them below or add one }

BobJr's Final return January 19, 2010 at 17:45

I would think they would be bigger men and not care if they get much air time as long they know their the best.

Luba January 19, 2010 at 18:13

are u fucking retarted seriously anderson silva is there most promoted fighter of all time ur dumb wheneever he fights theres billions of adds and everything if anything the ufc discriminates against whites

The Master January 19, 2010 at 18:28

Aren’t Evans and Jackson the coaches for the new season of Ultimate Fighter? I think that’s a good step in promoting these guys. I don’t see the bias, but then again I’m not really looking for it. I know that Silva, Evans and Jackson are 3 of the best.

Frank the tank January 19, 2010 at 19:28

Your argument is flawed.

First of all, the “poster boy” is determined by marketability, meaning the ability to sell tickets/ PPV’s.

Anderson Silva cannot really be a poster boy since he can’t even speak English, how is he going to promote the sport to casual fans?

Rashad Evans is not marketable either because alot of people don’t like him, he’s not charismatic.

Rampage Jackson is a piece of crap, he ran people over when he lost to Forrest Griffin, ran over many people, even cause a pregnant woman to lose her baby when he hit her. This jerk should be in jail for many years, not free, it sets a really bad example.

Speaking of minorities, UFC was pushing really hard for Roger Huerta to be a poster boy, and he is a minority, they are also pushing Diego Sanchez to be a poster boy (since Huerta seems is leaving the sport of MMA to concentrate on acting).

Regretfully, even disrespectful fighters like Brock Lesnar are their poster boys because they sell tickets, same with Michael Bispin for the same reason (he sells tickets in England).

M-Tri January 19, 2010 at 19:50

You’re a delusional racist.

The only reason Forrest got more airtime than Rashad Evans is because Forrest is fucking funny and easy-going while Evans is an arrogant dickhead.

Rampage got TONS of publicity when he was champ and still does because he’s got a great personality. he just hasn’t been in UFC as long as Chuck, and Chuck was in the UFC at a time where nobody else could touch him. If Rampage had as many consecutive KO’s as Chuck you better believe that he’d be 100x’s more famous, but instead he turned himself into a felon by running people over with his truck. THAT is why you don’t see him much anymore; he’s a bad image for the sport.

Brock lesnar hasn’t proven himself? He jumped into the deep end and every one of his wins was against a former heavyweight champion… how the fuck is that not prooving himself? nobody else has EVER done that!!

Anderson Silva gets plenty of airtime too, but the guy doesn’t even speak english, and he’s also extremely arrogant and not very entertaining. If they gave him anymore airtime he’d lose more popularity.

Notsoquickeh January 19, 2010 at 20:23

Anderson Silva was a guest on TUF, he does interviews alot of them but he does not speak English well so you do not get a lot of it. Rashad is a tool and everyone hates him but you still see promos with him. Rampage has been promoted to death by Zuffa and how does he repay them, he fucks off to film a movie.

You really are talking out of your ass on this one. Stop reading so much into things and get over yourself. You and Kanye should hang out you both have delusions of grandeur. 3 of the 5 champs are of non Caucasian decent, if there was discrimination do you think that would happen. Get a life and a grip on reality.

L A January 19, 2010 at 21:09

First off, I completely agree with you on Michael Bisping! I haven’t been a fan of his for a few years now so I am not arguing that fact.

However, I completely disagree with you. I have seen a ton of hype for this Wednesday’s TUF Season 10. All I have seen is Rampage Jackson, Rashad Evans, Marcus Jones and Kimbo Slice in the commercials and they are all minority.

UFC has been pushing in a big way to break out in Mexico. There are talks of putting on a show and they are working on a TV deal. In fact, the UFC aired UFC 100 for free in Mexico.

Anderson Silva does get a lot of hype and is a favorite for many fans as well as Dana White. Dana has stated multiple times that Anderson can do whatever he wants… anyone that isn’t new to the UFC knows that most don’t get that luxury with Dana.

I do agree with you that there is a small percentage of minorities in the UFC but that is why they are called minorities. I have taken a few Martial Arts and I can say there are few minorities in my BJJ and Muay Thai classes. But at the Boxing Gym, white people are the minority. MMA is something that has recently gained mainstream status and has only been around since 1993. More minorities are becoming involved in the UFC and over time it will even out. But Champions are always going to get more press than anyone else.

Currently the champions are:
UFC
Brock Lesnar – Caucasian
Lyoto Machida – Brazilian
Anderson Silva – Brazilian
GSP – Canadian
BJ Penn – North Pacific Islander
WEC
Jamie Varner – Caucasian
Mike Brown – Caucasian
Brian Bowles -Caucasian

There is only white guy, Lesnar, in the UFC and he is the HW Champion. His press is deserved. I could see you making the argument about the WEC, maybe, but not really.

I see some of your points but you are really distorting the outlook. Forrest was known from season 1 of TUF and had some quality fights; Rashads fights in the beginning were boring until his stand-up got really good. Rampage was an unknown in the UFC even though he was really known in PRIDE. Liddell was the favorite at the time and is a big draw. The UFC is a business and will always showcase the fighters people want to see. If you have a problem it is with the fans… not the business!

Maximus January 19, 2010 at 21:48

haha dude this is totally not true. The newest season of the Ultimate fighter is 2 black guys Rashad and Rampage. Anderson silva is like Dana Whites favorite fighter and he holds him up to nobody. I don’t know where you are getting this crap. Some of the most famous fighters are minorities and there are interviews with them and highlight reels of them all over the freaking place.

As for your comment on Bisbing he was 18-0 dude… 18 and freaking 0. How is that over-rated. But he did just get his ass kicked by Henderson who is another of the bigger fighters that get alot of air time and unless im mistaked he’s not white.

Give up on the race stuff man.

Its lame.

The best/most popular fighters are the ones we see alot of and that shifts depending on how they are doing in the UFC and events such as the Ultimate Fighter, so cheer up because you’ll be seeing alot of Rashad Evans and Rampage very shortly.

God i hate racests who are just looking to prove how racest other people are…

callsignfuzzy January 19, 2010 at 22:25

It doesn’t.

The UFC has aired specials on Silva and did an “All Access” on Rampage. Rampage is up for his second stint as a coach on TUF; the only other guy to do that is Matt Hughes. Rampage and Silva have headlined a ton of PPV’s. Both got a title shot in their second fight. Dana White pushes Silva as the best fighter in the world (although he’s not undefeated; he’s got four losses). Rampage was even getting set up for a title shot at Evans before he pulled out, leaving the spot open to Machida.

The UFC puts their money behind guys that sell tickets. Anderson’s English isn’t great and his defenses against Cote and Leites were rather lackluster; I can understand why they don’t feature him more than they already do, which is quite a bit, actually. Rampage, for some reason, hasn’t had the charismatic impact everyone thought he would. I’ve been entertained by all of his fights, but the general public doesn’t buy as many PPV views when he’s a headliner as they do for other guys. But to say that the UFC discriminates against them is bull. Like I said, they’ve had their share of title shots and specials. So has Machida, Thales Leites, Diego Sanchez, BJ Penn, and other minorities. Franklin, Griffin, and Couture are the kind of guys that are easier to interview. They come across better and you can trust them not to dry-hump the host, like Rampage did one time. You don’t see them giving Dan Henderson, Brock Lesnar, or Jon Fitch too many interviews, do you? Some guys just come across better. Deal with it.

Boo Boo January 19, 2010 at 23:17

I agree with you about Bisbing he is a very overrated fighter. But to the main question I don’t agree with what you are saying. The UFC wants the best of the best they have no control over what color they are. Evans and Jacksons are both coaches on the ultimate fighter this season (start Wed). Chuck has been the face of the UFC for many years long before it was main stream. Rich Franklin and Matt Hughes were at the top of their divisions for a long time that is why they had so much air time. Now no one but Silva holds the belt long enough to deserve air time. And just heard he is going to be out for like 6 months for an elbow injury or something like that. Forrest Griffin gets all this air time because him a Stehan Bonnar had alot to do with how big the UFC is now. There TUF finale fight raised the ratings from about 50,000 people viewing the fight to millions. That is why Griffin is like that and Bonnar just never proved to really be about any thing. Why do you expect all this air time for fighters that don’t deserve it. Jackson hasn’t dont much of anything to deserve it except for his break down and he had the belt for what one defense don’t even think he held it that long. Same with Evans. I personally don’t believe you should be called champ until you defend your title and keep and not to many people are doing that now days.

rtwil1103 January 19, 2010 at 23:20

It is hard to even begin on discussing your post. You have so many factual flaws. I am tempted to just call you out without actually pointing out your errors…but what is the fun in that.

Currently the UFC has 2 Brazillian champs, a Canadian champ, a Hawaiin (from Asian decent) champion, and a Caucasian champian. That seems pretty freaking open to all nationalities and races.

Chcuk Liddell is the most popular MMA fighter ever. He brought in more money and larger pay-per-view audience than anyone ever. Of course, the UFC is going to promote him because they know they will get there money back. Brock Lesanr is an even bigger draw right now and brought in an even larger audience. When his career winds down he will replace the Liddell as the biggest draw ever. This isn’t about race. It is about money.

Forrest Griffin is more popular than Rashad for one simple reason. He is aggressive and goes after opponents. Rashad early in his career just laid on people. Since you are a long time fan, I am sure you are aware of that.

Rich Franklin hasn’t been a poster boy for the UFC since 2006. Why would you mention him now? It has no relevance. The only time Rich is even talked about is when he is headlineing events; primarily in Europe where Rampage and Anderson have declined to fight because they lose money on their Pay-Per-View percentage. Should I now ask why are Rampage and Anderson so greedy?

You said Rich has been KO’ed “many times. But he only has been KO’ed 3x in his career. The same number of times Rampage has been.

When the UFC did heavily promote Rampage, he went nuts and on his road rampage. The UFC was right there promoting the hell out of him so much that most people forget that was just last summer. They have even made him a coach on TUF again to continue with promoting him. And Rashad is the other coach.

The only “induction service” for those fighters was Chuck being inducted into the HOF. Anderson will have one someday when he gets closer to finishing his career to. The UFC does a special on almost all of their main event fighters. Those fighters have not had anything special or more than was done for Rashad when he faced Machida or Rampage when he fought Forrest or Chuck. In fact, the only fighters who have had larger specials done on them was a french speaking Canadian and a Hawaiin of Asian decent.

It is tough to do special interviews with Anderson or have him coach TUF since he doesn’t speak English. But again as a long time fan, I am sure your aware of this.

But you really overplayed your hand with the whole Koscheck/Leben comparison. Leben left the TUF taping with a lot of publicity but since leaving he has had almost no hype or promotion done on him. Josh Koscheck on the otherhand has heavily pushed leading into fights with GSP, Diego Sanchez, and Fitch. Any long time fan is well aware of this.

So my question to you is, why are you trying to create racial issues where none exist? Are you trolling and just repeating what someone told you and have no real idea what you are talking about?

Agnostic Front January 19, 2010 at 23:54

This is really barely worth responding to. Sorry. Rampage got HUGE promotion when he became the champion. Anderson Silva is heavily respected amongst everyone. How can the UFC be partial? Any moves that Dana white makes are because he’s either personal friends with the fighter (Chuck Liddell) or the fighter will make him a crapload of cash (Brock Lesnar). It’s not about race, it’s about marketing. Forrest deserves everything he got. Are you saying that this respect should be lowered simply because another fighter is black? Airtime is strictly based on what people want to see and what the fighter is willing to do to promote. Rampage was HEAVILY promoted. he had specials every other day on spike for christ sake.

Did you know white people are becoming the minority? Boy, I can’t wait until we do so i can pull the minority card and get things handed to me for nothing. Get your head out of your a$$ and stop blaming race on everything. If rampage doesn’t have a problem with whats going on then i think you can just pipe up.

Maybe you can make your own fight card. The Ultimate Minority Championship where you can be racists in your own way. pfft. whatever.

danny c January 20, 2010 at 00:22

Keith Jardine likes to grab his nipples before he fights

Josh M January 20, 2010 at 01:12

I believe the UFC is fair in how they promote their fighters. Anderson Silva has not been the best company man for the UFC as of here lately, However that being said Dana White always promotes Anderson as the greatest thing to ever happen to MMA. Rampage although he was champion at the time Chuck Liddell was the bigger draw for the UFC. But if you go around looking for something hard enough you will find it. I mean if I wanted to say the UFC was prejudiced against white people I am sure I could make a case as to how BJ Penn (Hawaiian) Anderson Silva (Black Brazilian) Lyoto Machida (Japanese Brazilian) all being non white champs and Lesnar and GSP being the only champs that are white means the UFC is prejudiced against caucasians. And the fact that more of their champs are non white would prove it right?

jinglehimer36 January 20, 2010 at 01:53

Haha, is this a joke? The UFC has an extremely diverse roster of fighters and champions.

They have the most diverse reality show on TV. This year both coaches are black, as with the most hyped cast member, Kimbo Slice. Efrain Escudero won season 8 LW’s, who is Hispanic. Nate Diaz won season 5. Kendall Grove won season 3. Diego Sanchez won season 1. Rashad won season 2.

The first champ in the UFC was a Brazilian, Royce Gracie. From there, we have seen Rampage, Maurice Smith, Anderson Silva, Pedro Rizzo, Marco Ruas, Vitor Belfort, Carlos Newton and countless others. Dana White will promote any fighter that will put fans in the seats.

*How many minorities have won Amazing Race, Big Brother, Survivor or Biggest Loser?

Mitchell January 20, 2010 at 02:37

OR how about the comments that Floyd Mayweather Jr. said about Whites?

“In boxing, we know who’s dominating. Black fighters and Hispanic fighers is dominating in this sport. And this is not a racial statement but there’s no white fighters in boxing that’s dominating, so they had to go to something else and start something new”.”

Pitbull January 20, 2010 at 02:52

theres a lot of flaws in ur question. Bisping is from the UK. Another guy the ufc promotes a lot is GSP and he’s canadian. Evans and Rampage are gonna get huge exposure on the ultimate fighter. Dana White always says Anderson Silva is the #1 P4P in the world. It’s just some fighters are more marketable than others. Lesnar since he was WWE, is their biggest draw, not because he is caucasion. Also, some fighters don’t like a lot of attention and the UFC has to respect that. Another thing might be language barriers. a fighter that speaks perfect English is more marketable than someone that does not speak english. Dana White is not stup*d and he would not discriminate like that. He wants MMA to be the biggest sport in the world, thats why he has fighter’s from all over the world in the UFC. It would not be in the UFC’s best interest to discriminate like that.

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